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If you watch ESPN, you'll enjoy this book. This book is almost completely transcribed interviews with practically everyone who has had a major role in creating or growing ESPN into the sports behemoth it is today. For someone like me, who watches SportsCenter and a lot of the games, but doesn't follow the news that much or follow blogs like Deadspin, there were a lot of eye-opening items. Many of the interviews were very candid and there was nearly as much negative commentary about ESPN or ESPN personalities as there was cheerleading. Don't let the 700+ pages intimidate you, this is a quick read.